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Saturday, 19 September 2009 19:52

How to pick the best Domain Name Featured

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Pick a good domain name

There is an estimated 231.5 million websites (Apr 2009) online and with over 93,000 domain names beginning and 65,000 ending every day.  The domain name business is a commodity in itself.  There are 600,000 words in the Oxford dictionary (http://www.wolframalpha.com 2009) so its safe to say every single-word domain will have been snapped up.  It has been a buyers market since 1993 when the Internet became common place and its still going strong.  So how do we still make sure we are picking the best domain name out of a bad bunch?  That's what we are faced with today.  I'm surprised at how many bad URLs are currently being used so here is a little good practice guide and tools to help you find that golden golden domain.

Choosing a domain name

Choosing your domain name should be picked very carefully, its the name that will represent you online, the name that will help people remember who you are, the name that sums up what you do, and the name that can make you.  So firstly how do you know if the name you want is available in the domain name market.  Firstly create a new Bramble account.  Then start your domain name search by following this link or use the tool bar, top right below the shopping cart icon.

Find a Domain Name

The best name you can get providing it was relevant will consist of one word before the dot suffix.  However 99.99% of these are not available so two word domain names are now the best names available but even these are running scarce.  A great name needs to roll off the tongue like Golden Game, or Tidy Tricks, so if possible keep the first letter of each word the same (Bramble Business.)  Note the spelling of the name.  The URL removes all spaces so like GoldeNName.co.uk you are faced with the difficulties of reading words which start and finish with the same letter, so avoid this.  Your name must be easy to spell because your visitors have to write your name in the address bar before visiting, this is obvious, but the to keep your domain name simple is by keeping the syllables down to 3 for a two word domain, and 4 for a three word domain.  If you are a business then you must make sure your name is easy to understand over the phone, where words may slur into one another.  The name 'Stream Me' sounds modern, its short but spoken quickly could introduce an array of spellings from Stremey, Streamy, Streem Me and so on.  So make sure the name can result in only one spelling and if there is more than one word, ensure they do not integrate into each other too tightly. 

domain name availability search

Your name must not just work from a marketing point of view, i.e. is it presentable, is it rememberable, is it easy to spell etc.  It must allie the way Search Engines work.  A search engine will crawl your site and match relevant keywords in your content, meta descriptions and page titles with the phrase searched by the Search Engine user.  The Search Engine is looking for as much evidence as it can find to match the two together, so make sure you give the likes of Google, Yahoo and Bing every chance possible by including possible keywords in the domain name.  The word domain GoldenName.co.uk would only be a good site if the content was about either Gold or Names, but even then the word Gold or Names both have many contexts.  Multiple contexts have a negative response with search engines because there is no way in knowing if your "names" are related to Baby-names, Footballer-names, Business-names etc.  Try to ensure your name is specific and cannot be contextually mixed.  The name "Golden Bracelet.com" becomes much much stronger.  Its not breaking any marketing rules and its within the Search Engine Rules too.

Finding an Alternative Domain Name

Improved Domain Names

Its inevitable that the domain your really want is not available, so let Bramble suggest some equally as successful, available domain names.  A little further down the page after you have searched for an available domain name, the above image will be available for you to utilise.  This will provide you with similar names you never thought of so if your smart, use it for generating ideas for your website, blog or business.  The tabs along the top will give you suggestions for International domain names, Premium domain names (those which buyers are selling on for profit) and the all new SMART SEARCH. 

Smart Domain Name Search

Domain Name Smart Search

Give the Smart Search a go and see what Bramble comes up with for you but make sure you follow those basic rules for picking a domain name.  If your moving into the 4 word territory to really get the domain name you want then you should do one of two things.  Introduce a (-) e.g. BrambleBusiness-Blog.com and keep things to a maximum of 3 words or rethink your name all together.  The (-) doesnt affect your rankings badly.  You are much better getting a keyword or two and include a (-) than miss out your keywords all together.

Last modified on Tuesday, 06 October 2009 13:31
Bryan's Bramble Blog

Bryan's Bramble Blog


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5 comments

  • cheap car insurance quotes Monday, 17 May 2010 09:40 posted by cheap car insurance quotes Comment Link

    it's hard to find a good domain name now days.Also stay away from godaddy.

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  • Robocop Saturday, 30 January 2010 07:26 posted by Robocop Comment Link

    thanks for the advice

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  • Freelander Monday, 21 September 2009 05:40 posted by Freelander Comment Link

    Are there really 93,000 domain names bought every day! That makes you think doesnt it! In theory they must run out eventually. Imagine if a new character comes out. That would create so many more domain names!

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  • Sarah Saturday, 19 September 2009 19:16 posted by Sarah Comment Link

    Can you use more than one dash in the domain name and keep it Search Engine Friendly? e.g. i-village-now.com

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  • Deeno R Saturday, 19 September 2009 19:13 posted by Deeno R Comment Link

    I like the "also available" options, its pretty useful because Im often looking into finding a valuable domain name that I can snap up before someone else does. Its only a matter of time before all domain names are bought up making them more and more valuable. Like you said, it is a commodity :DD

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